What Is quantitative Research?

Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach which is focused on the research of market and consumers, shaped by sensory experience and the knowledge gained from that experience.

Quantitative data is any data that is in numerical form such as statistics, percentages, etc. The researcher analyses the data with the help of statistics and generates an unbiased result that can be generalized to some larger population.

The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses regarding the research. The process of measurement is central to quantitative research because it provides the fundamental connection between observation and mathematical expression of quantitative relationships.

Different quantitative Researches.

  • Computer - Assisted Telephone Interviewing (CATI)

  • Computer assisted telephone interviewing is a survey technique where an interviewer follows a script provided by a software application. The software can be customised so that the questions are based on the answers that a respondent provides.

  • Computer - Assisted Personal Interviewing (CAPI)

    Computer-assisted personal interviewing (CAPI) refers to survey data collection by an in-person interviewer (i.e. face-to-face interviewing) who uses a computer to administer the questionnaire to the respondent and captures the answers onto the computer.

  • Paper And Pencil Interviewing (PAPI)

    Pencil and paper interviews are one of the techniques of collecting data in market research. The interviewer proceeds by question after question according to the questionnaire and the respondent answers. The interviewer records the answers to the questionnaire. In order the answers are representative, the respondents should be selected as a random or targeted sample.
    SPER is having expertise using experienced interviewers for personal interviewing, where the interviewer holds the printed-out questionnaire, reads the question to the respondent and fills the answers into the questionnaire

  • Telephone Surveys

    A telephone survey is one among the survey methods utilized in collecting data either from the overall population or from a selected target population. Telephone numbers are utilized by trained interviewers to contact and gather information from possible respondents.

  • Online Surveys